Hyderabad Jail follows Tihar Jail, products get 'Sudhar' brand name

Udumula Sudhakar Reddy
 On the lines of Tihar Jail Charlapally prison and other jails in the State are going all out to market their products made by the prisoners and to establish their brand name 'sudhar'. Jails officials are selling bedsheets, towels, bread, biscuits, jellies, computer tables, office furniture and several other products.
Jails department Director General Mr C N Gopinath Reddy said ,"We want to promote the brand name Sudhar of the products made by the prisoners. This is aimed at not only increasing the revenues of the jails
department but also to improve the skill of the prisoners as well as give
them some more incentives for their work,"
As part of the promotion Charlapally prison will be setting up a stall at
secretariat on AP formation day on Tuesday with the products. "We are aiming at getting a revenue of Rs 30 crore per year from all the jails. This helps us to meet all expenses except the salaries of the jail
staff. Apart from this we are setting up four petrol pumps at  Charlapally,. Chanchalaguda, Warangal and Rajhumundry. We are aiming at the turnover of Rs 120 crore and a profit of Rs 10 to Rs 15 crore can be earned on it,"
He added that quality products are being brought out from the jails. "the bakery in the jail produces bread, biscuit, cookies with Sudhar brand name. In Anantapur we are setting up an exclusive outlet for james. jellies and pickles,"
He added a tractor repair centre is also being set up at Anantapur jail where the prisoners will be trained to work on them. Charlapally jail superintenet Mr K Srinivasa Rao said ,"we are even going to sell the organic vegetables. In the exhibition prisoners will be salesmen and in on day stall the staff will sell the products,"