Thursday, 8 September 2016

KT Rama Rao casts spell on netizens, is searched more than K Chandrasekhar Rao

By Udumula Sudhakar Reddy

Going by the times he has been searched by netizens on the popular search engine Google, K.T. Rama Rao is more popular than his Chief Minister father K. Chandrasekhar Rao.

According to Google trends, all the top 10 search terms for Mr Rama Rao like ‘KTR, KTR Telangana, KTR minister, KTR Hyderabad’ have been rising by ‘break out’, meaning that they grew by over 5,000 percent.

In case of Mr Chandrasekhar Rao, who earlier crossed AP Chief Minister N. Chandrababu Naidu in terms of interest among net users, his ‘position’ is not growing that much. Only four of his search terms have achieved break out stage.

One of the top search terms for KCR is his speech. The TRS chief’s popularity peaked in December 2009, the time the then Union home minister P. Chidambaram announced the initiation of process of formation of Telangana following his deeksha.

In June 2014, as the appointment day drew near, Mr Chandrasekhar Rao was most searched. Netizens’ interest in him is gradually coming down, while his son is coming to the forefront.
Regarding AP, searches for Opposition leader Y. S. Jagan Mohan Reddy have been decreasing after he lost the elections in 2014. Interest in him didn’t pick up despite his repeated agitations and deekshas.

According to Google trends, all the top 10 search terms for Mr Rama Rao like ‘KTR, KTR Telangana, KTR minister, KTR Hyderabad’ have been rising by ‘break out’, meaning that they grew by over 5,000 percent.
Interestingly, most netizens searched for his name and one of the top terms includes his house. Mr Reddy’s palatial building in Bengaluru has been highlighted by the TD which alleged that it was built with ‘corruption’ money. However, the number of netizens searching for his house has declined of late.

On the other hand, searches for AP Chief Minister N. Chandrababu Naidu increased a month before AP elections in 2014 and peaked during his swearing-in ceremony and in June 2015, when Mr Naidu performed bhoomi puja for AP’s new capital city.

However interest among netizens for Mr Naidu is also gradually waning.
Interestingly, Mr Reddy, a ‘Rayalaseema strongman’ was most searched by net users from Guntur, Vijayawada and  Nellore, followed by Tirupati and other areas.

However, Mr Naidu has been searched mostly from Tirupati (that comes under his home district) followed by Guntur, Kakinada, Vijayawada, Nellore and Visakhapatnam.

People of North Andhra, including Visakhapatnam are least interested in Jagan.
People of Telangana, including Hyderabad, are rapidly losing interest in Mr Naidu. However, Mr Reddy is better than Naidu in case of Telangana search trends.

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